There’s nothing more satisfying than when the perfect project comes along at the perfect time. The UAP (Unidentified Anomalous Phenomenon – the ‘A’ having been updated from ‘Aerial’ to accommodate for transmedium capabilities (from space, to air, to water) of these unknown craft) represent the greatest mystery we face as a species.
The questions this mystery evokes, the speculations that arise due to the multi-faceted complexity of UAP, and the proven interest in the phenomenon from the U.S. government since 1947 (given the incredible paper trail) are just some of the puzzle pieces the public has to work with.
This is why the Friends We Haven’t Met Yet Podcast (COMING SOON) will be another crucial piece of this puzzle, as the hosts will be focusing on the phenomenon from more of a European perspective. Not only have UAP been around for a very long time (perhaps much longer than we can know), it is certainly a global phenomenon. And if we’re going to inch our way closer to the truth, we must work globally.
When Bryan of Everything and 2 Productions reached out for help with his team’s upcoming podcast, it was not only an opportunity for us to work on a subject near to our hearts, but to play a small role in shining more light on the UAP/UFO mystery.
IT’S ALWAYS MORE FUN
TO SHARE WITH EVERYONE
THE SCOPE
Illustration
Lettering
Identity Design
THE CLIENT
The UAP/UFO Process
Honing In On The UAP/UFO Silhouette
There have been many variations of UAP/UFO shapes over the years, from discs or flying saucers (coined by private pilot Kenneth A. Arnold while flying past Mt. Rainier on June 24, 1947) with no or varying middle domes, to cigar-shaped or tic tacs, to triangles …just to name a few.
Then, of course, you have the orbs (some reported as cubes surrounded by some kind of energy field) reported by pilots such as former F-18 pilot, Ryan Graves.
As the most recognizable shape, the disc was chosen the represent the podcast. From there, Bryan just needed to hone in on whether or not to include a dome.
The UAP/UFO Linework
The UAP/UFO Color & Treatment
Host Portrait Illustrations
Bryan
Adam
Jamal
Mike
Lettering Discovery
With heavy-metal-meets-sci-fi vibes coming from the illustration side with the studio’s digital crosshatch style and the metal and rock influences of Bryan of Everything and 2 Productions, we needed to work out a lettering style that would clearly communicate the name of the podcast, work well visually with the UAP/UFO illustration, and stylistically compliment all of the above. Always on the lookout for ways to make title treatments more dynamic, we played with the negative space and utilized faux-serifs for a subtle interlocking effect that met the stylistic requirements while also filling the beam to create a balanced composition.
Final Lettering
Primary Lettering Stacked
Secondary Lettering Stacked
Primary Lettering Horizontal
Coming Together
The goal of this project was to bring to life Everything and 2 Production’s vision for a UAP podcast that both fits within the genre of the show while also differentiating it from shows in its category with dynamic illustrations and title treatments. But more than that, the ultimate goal of this project was to set the visual identity for a show who’s purpose is to shed light on historical UAP cases while also providing the latest disclosure news to the public, and we are happy to be a part of such an important discussion.
Extras
Concept Intro
Competitive Comparison Mockup
READY TO JAM WITH US?
