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DESIGNING BRANDS FOR THE MUSIC WORLD WITH STRATEGY & SOUL

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Gold Sheep is a Branding and Design Studio Dedicated to Helping Musicians Amplify Their Frequency to Eleven.

We harmonize strategy and design to help you launch music, products, and courses while building communities of super fans so you can make a living doing what you love.

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Our Must-Read Business Books for Designing a Stand-Out Brand

June 28, 2020

Don’t Create Content Without These Content Creation Tools

June 21, 2020

10 Things to Do When Business Is Slow

June 14, 2020

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Mar 5

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Repeat after me... It is not my job to get people to like me.

This is our rule number one in personal branding.

Because if we’re too focused on making others like us, sometimes we forget to be ourselves.

And I struggled with that for years. I thought I had to be a certain type of woman to get followers and to get clients.

But the madness has stopped.

We need to bring the personal back into personal branding.

We need to peel off the layers of what makes us us, and showcase all those interesting bits in our content and visual identity.

For me, that’s my love of photography that I got from my uncle (he gave me all his gear), my love of rock that I got from my dad (see pic within the pic), my antique chess board that sits on my coffee table (thanks Queen’s Gambit for making chess cool) and the fact that I only play guitars that nobody in my family ever played because I never belonged.

And a whole lot of other things that creep into our content.

The more you showcase your weird and embrace what makes you different, the easier personal branding will be. Because then you’re just being you without caring about the judgement of others and find people you connect with on a deeper level.

As the late Simon Stoke, my dad’s frontman, would always say, “Your opinion of me is none of my business.”

-Steph

#gretschguitars #thefutur100daychallenge #futurwestcoast #musicbrand #musicbranding #musicmarketing #musicmarketingtips #gretsch #gretschpenguin #gretschguitar #musiciansofig #musiciansforlife #gearnerds #electricguitars #guitargram #tonechasers #gottone #becausetone #brandstrategymatters #brandstrategy #brandstrategist #brandidentitydesign #brandidentitydesigner #personalbrandingtips

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Mar 3

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Mar 1

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We thoroughly believe that if Fox Force Five’s pilot had some solid branding, it would have been a hit.

Who wouldn’t want to see five strong women kicking ass every week? Or maybe FF5 was just way ahead of it’s time.

This is the final piece in our tribute to Pulp Fiction. A big thanks to @typelettering for being a great lettering teacher over the last few months and to @martinaflor for hosting a pretty great digital lettering workshop last week.

Now what movie should we do next? 🤔

#thefutur100daychallenge #thefuturwestcoast #typetopia #letteringdaily #letteringartist #letteringlove #letteringdesign #letteringtime #letteringinspiration #typism #goodtype #customtype #typographydesignersclub #customlettering #typeyeah #typegang #letteringcommunity #strengthinletters #thedailytype #typedesign #typeeverything #pulpfiction #pulpfictionart #logodesigners #logomark #identitydesign #identitdesigner #branddesigner #brandinginspiration #brandingdesigner

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Feb 15

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When we think rock, we think AC/DC.

When we think metal, it’s obviously Metallica.

And pop? That’s Britney’s territory. (Yes- we’re old and don’t listen to much pop so forgive us if we’re dating ourselves).

Standard genres are saturated and already have their power players.

To stand out in music, you need to create white space. Define your own genre. Take the power position in unchartered territory.

If we ever get the courage to record our own stuff, we’re pretty sure it would be a sountracky surf-space-synth-funk situation.

Because seriously- there’s a market for everything!

#gretschguitars #thefutur100daychallenge #futurwestcoast #musicbrand #musicbranding #musicmarketing #musicmarketingtips #gretsch #gretschpenguin #gretschguitar #musiciansofig #musiciansforlife #gearnerds #electricguitars #guitargram #tonechasers #fenderguitar #gottone #becausetone #brandstrategymatters #brandstrategy #brandstrategist #brandidentitydesign #brandidentitydesigner

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Feb 12

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What's on your wallet?

When I was a kid I was bullied at school and abused at home.

And when I first saw Pulp Fiction, I wanted to be Jules. Obviously without the hit man thing.

He was smart, and in charge, and nobody messed with him.

So I started going through life as if my wallet said BMF. Yes- pretty hilarious to think that scrawny me, at age 13 started thinking this way.

It was a mindset thing before mindset was a thing. But it worked. I slowly become more and more like my hero, Jules. I'm positive that the people that knew me then wouldn't even recognize me now.

Just proof that you can become the person you want to with the right mindset and a bit of inspiration from Samuel L. Jackson.

-Steph

#thefutur100daychallenge #thefuturwestcoast #typetopia #letteringdaily #letteringartist #letteringlove #letteringdesign #letteringtime #letteringinspiration #typism #goodtype #customtype #typographydesignersclub #typeyeah #typegang #letteringcommunity #strengthinletters #thedailytype #scriptletting #typedesign #typeeverything #pulpfiction #pulpfictionart #logodesigners #logomark #identitydesign #identitdesigner #branddesigner #brandinginspiration #brandingdesigner

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Feb 10

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High Roller Tiki Lounge

Imperial Vintage Guitars

Six Flags

Universal Studios

Jesse Butterworth

Eva Ocean

Our Must-Read Business Books for Designing a Stand-Out Brand

Don’t Create Content Without These Content Creation Tools

10 Things to Do When Business Is Slow

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