THE BLOG

Our Must Read Business Books for Designing a Stand Out Brand

Our Must-Read Business Books for Designing a Stand-Out Brand

There are a lot of business books out there, and about a bazillion must-read business books lists telling you the top 50 business books of the year. Who has time for that? So we’ve simplified this for you down to just five. These are the five must-read business books that we recommend every small business not only read but implement.

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Don't Create Content Without These Content-Creation Tools

Don’t Create Content Without These Content Creation Tools

No way around it- your small business needs content. And it doesn’t matter if you’re posting on a blog, YouTube, Instagram, LinkedIn, Pinterest, or fill in the blank with whatever content platform you’re using, you’ve got to continuously bust out high-quality content for your audience. Or you’ll be forgotten. And the best way to show up consistently and with quality is to invest in the best content creation tools.

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10 Things to Do When Business Is Slow

10 Things to Do When Business Is Slow

When business is slow, that doesn’t mean you should slow down. Now is the perfect opportunity to work on all those things you’ve been meaning to get to to improve your brand. Here’s our top ten list of things to do when business is slow.

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How to Raise Prices With a Value-Based Approach

How to Raise Prices With a Value-Based Approach

The whole topic on pricing and how to raise prices is confusing. Should it be on a schedule? When you’ve got more business than you can handle? There’s a far better approach, one focused on value. When you focus on value, you can raise your rates significantly and without feeling sleazy.

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6 Mistakes Business Owners Make with Their StoryBrand Brandscript

6 Mistakes Business Owners Make with Their StoryBrand Brandscript

So you’ve read Building a StoryBrand. Maybe you’ve even taken the online course. Now it’s time to create your StoryBrand Brandscript and get your brand’s messaging out into the world so you can connect with customers on a deeper, meaningful level. Well not so fast! Before you get started, we’re going to fill you in on six StoryBrand Brandscript mistakes we’ve seen time and time again.

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5 Ways Introverted Business Owners Can Protect Their Energy

5 Ways Introverted Business Owners Can Protect Their Energy

All you introverted business owners out there- this one goes out to you. You know- the ones living in an extroverted world. The ones told you need to be more extroverted if you ever want to grow. You don’t need to believe the lie that you need to be more extroverted to get ahead. What you need is a game plan. A game plan that revolves around your energy and these tips will get you moving in the right direction.

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Gold Sheep is a collaborative branding and design studio based in Southern California. We help musicians and instrument makers grow crowds of super fans by cranking their brands to 11.