THE BLOG
The Reluctant Marketers’ Guide to Building Brand Awareness
You’re either a marketing enthusiast, with a strong Instagram GIF game and a love for posting, or your a reluctant marketer who’d rather die than promote. But building brand awareness can be easy and exciting with these studio-tested tips.
Your Brand Designer Shouldn’t Give You What You Want: A Peek At Our Brand Identity Development Process
Take a peek inside our design studio as we work on the brand identity development for our client, Tiny Bubbles. You’ll get the inside scoop on exactly where we start when working with a client on their brand (hint: it’s not where most designers start) and get a glimpse at the decision making process as we nail the design direction before digging into the brand’s logo and style guide.
The Real Reason You Aren’t Blogging: Creating a Blog Plan You Can Stick To
Stop saying you’re not good at blogging! Stop saying you have nothing to blog about! Stop saying you aren’t a good writer! Every business should be blogging. It’s the best way to get more traffic to your site and eyeballs on your products. But not every business should be blogging in the same way. And that’s why you aren’t blogging. You’ve got a fixed idea in your head what a blog should be. But we’re going to fix that, and it starts with creating a blog plan you can stick to.
This is How to Sell Without Being Sleazy: Brand Strategy & The Core Human Needs
If you’re a sensitive seller, and not the used-car salesman type, you probably have some hangups around the sales process. You might rarely promote your product or service- meaning you’re probably not making nearly as many sales, and impacting nearly as many lives, as you could. But there’s a solution, and it’s the way all businesses should be selling- by addressing the core human needs.
Responsive Logo Design: The Secret Sauce to a Pro Brand Identity
Ever been on Pinterest and Instagram and see all these different logo variations? Why do you need so many logo types? Do you need so many logo types? And what about brands that have logos that are all different in design- why do they do that? It’s all about responsive logo design. Having the logo you’ll need for all the places you park your business. Let’s demystify which types of logos you’ll need for that pro brand identity you’re looking for.
Google Analytics for Beginners (The Analytics You Should Really Be Paying Attention to)
You check your Instagram analytics. And those Pinterest analytics. And don’t forget Facebook. But what about your Google Analytics? You know- the ones that tell you how well your website, your online place of business, is doing? Don’t worry about getting too technical- this is all about Google Analytics for beginners.
