Eva Ocean had a major disconnect- her brand identity screamed, “Hire me for your next wedding,” but she’s not a wedding singer. Her vibe is more high-stakes corporate events, where major deals are won or lost, and the perfect atmosphere is essential. By reworking both her messaging by understanding her client’s needs, and redesigning her identity based upon her authentic style, Gold Sheep provided Eva with the tools she needed to take on the corporate event scene in Austin, Texas.
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Brand Identity Design
Website Messaging Concepts
Eva Ocean knew what types of venues she wanted more of- and it wasn’t weddings. But her current brand strategy and identity design was filled with bridal messaging and millennial pink florals. Gold Sheep was brought on to reconnect her soulful sounds with an authentic brand story and identity system that was true to her musical point of view that also aligned with her new target clientele.
Craft messaging that will encapsulate a premium entertainment experiences
Move the brand away from the wedding party space
Create a visual identity in-line with an eclectic sound
We didn’t want to go full corporate, but we also couldn’t go heavy rocker. The logo lockups feature type that is clean and modern, keeping in-line with the needs of Eva’s corporate clients, but energy was added by customizing the type to create a more electrifying, disco quality the singer strives for.
During strategy sessions, the Gold Sheep team worked with Eva to develop her brand story- who she is, who her customers are, and how they work together in her brand ecosystem.
Veering as far away from the bridal aesthetic as possible, the Eva Ocean color palette is heavily inspired by the glowing colors of the disco era. Teals and blues provide the relaxed vibe Eva was striving for, while a jolt of chartreuse adds just the right amount of energy, along with a bold display typeface for various graphics.
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