Monkey Sport Apparel: An Industrial Street Experience

Celebrity designer Pepper Foster came to us with a new fashion line, some staple pieces, and a logo, but to build a fashion line, he needed a lot more. He was looking to create not just a lifestyle apparel brand for sports enthusiasts, but to create thoughtful brand extensions, build brand awareness through consistent marketing, and design an Instagram worthy shopping experience that any influencer would want to be a part of. We created a comprehensive strategy and design plan to set the brand up for success upon launch and in the future.

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THE SCOPE

Brand Strategy

Illustrations

Merchandise Design

Packaging Design

Marketing Collateral

eCommerce Website Design

Environmental Design

Bringing Sports Apparel to the Street

Founded by celebrity designer Pepper Foster, Monkey Sport Apparel provides gear for the sports enthusiast with an active lifestyle in need of a high-end wardrobe. And in the fashion world, iteration is key when you need to provide your customers with fresh merchandise and marketing materials from season to season. That’s where we came in!

Streetwear Skateboard Lifestyle Brand Photography

PROJECT GOALS

Design product extensions that are unique and true to the brand aesthetic

Connect with the audience through innovative marketing materials and digital experiences

Immerse customers in a pop-up shopping experience for Instagrammable moments

Brand Style & Merch Design

To compliment the clothing lines staple pants and jackets, we created graphics in the brand’s eclectic urban style for applications on shirts, hats, backpacks, socks- all the clothing needs of the Monkey Sport Apparel customer. We also worked on color stories for merchandise and pattern designs for use on products and digital assets.

T-SHIRT DESIGNS

Streetwear Hip Hop Lifestyle Brand Tee Shirt Designs

T-SHIRT ILLUSTRATIONS

Streetwear Screaming Monkey Illustration
Streetwear Gorilla Monkey Skull Chief Illustration

BACKPACK DESIGNS

Streetwear Hip Hop Lifestyle Brand Backpacks
Streetwear Hip Hop Lifestyle Brand Hat Beanies

The Cage Pop-Up

To immerse the customers in the Monkey Sport Apparel world, we developed concept renderings for an in-person Monkey Cage pop-up shop with elegant touches and industrial finishes that connect with the sports enthusiast with classy tastes.

Streetwear Hip Hop Lifestyle Brand Store Installation - Exterior
Streetwear Hip Hop Lifestyle Brand Store Installation - Entrance
Streetwear Hip Hop Lifestyle Brand Store Installation - Entering
Streetwear Hip Hop Lifestyle Brand Store Installation - Product Table Display

Extending the brand: Packaging Design

We anticipated the needs of the growing brand through thoughtful extensions such as hair and skincare products, designing both the packaging and point-of-sale display concepts.

Streetwear Hip Hop Lifestyle Brand Hair Product POP Display

Gaining Awareness

The partnership with Monkey Sports gave the brand an advantage- a large email and mailing list full of customers. To generate buzz, we designed a fold-out poster brochure and stickers to include in orders that promoted awareness around the launch.

BROCHURE DESIGN

Streetwear Hip Hop Lifestyle Brand Brochure

STICKER DESIGNS

Streetwear Hip Hop Lifestyle Brand Sticker - Yellow Blue

Digital Assets

While the merchandise could be found in-store at The Monkey Cage, an eCommerce website was also designed, along with banner ads and email campaigns.

Streetwear Hip Hop Lifestyle Brand Website Design
Streetwear Hip Hop Lifestyle Brand Email Design

“I love this team! Love the designs! Love the creativity! Anything I asked- they had it covered. Powerhouse!”

Pepper Foster

Streetwear Hip Hop Lifestyle Brand Youtube Video

Yep- We Did Just About Everything!

When Monkey Sport Apparel decided to make promos for YouTube and their website, you know we were in! We worked with our video producer to bring the collection to life, and when Pepper needed a model stand in, of course our lead designer, Nathan Owens, was on board! Looking good, Nathan!

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Design is Our Business.
Pop Culture is Our Happy Place.

Gold Sheep is a creative studio based in Southern California specializing in brand design, digital illustration, and custom letterforms that tell stories, grow fandoms, and celebrate music, mystery, and the magic of pop culture.