What do you do when the world shuts down because of a global pandemic? You work on that dream business you’ve been putting off! Gold Sheep Design was brought on to help the Tiny Bubbles founder bring her lifestyle brand to life and provide her with a platform to empower a group that current fashion marketing overlooks- the Gen-X woman.
Gold Sheep helped Tiny Bubbles narrow their focus, establish their voice and aesthetic, and refine a content and revenue plan that set up the founder to turn her blog hobby into a career. Now Tiny Bubbles is ready to take on the millennial influencers and raise the voices of Gen-X women who are tired of living life by society’s rules.
IT’S ALWAYS MORE FUN
TO SHARE WITH EVERYONE
THE SCOPE
Brand Strategy
Brand Identity Design
Lettering
Marketing Collateral
Website Design
When Marcella Fredericks came to us, she had a big idea that she’d been holding on to for years. She dreamed of establishing herself as a fashion influencer- but of a different variety. She wanted to use her years of experience in the fashion industry to empower Gen-X women, a demographic overlooked in influencer marketing, to live life on their own terms. Marcella had a logo that felt off, and that’s all. She wanted to find her voice and create a brand that her community of day-drinking, anti-soccer moms could rally behind. So we set off!
Create a plan for becoming the first-mover in the vintage beach athleisure space serving Gen-X women
Develop a website that is an extension of the brand and serves as a home base for all Tiny Bubbles content
Design social media templates that are extension of the brand aesthetic while promoting memorability
Through a series of online sessions (thanks COVID), Marcella worked with Gold Sheep’s brand strategist, Stephanie Owens, to craft Tiny Bubble’s core messaging, uncover insights into the various user profiles, and create a prioritized implementation plan for meeting the goals of both the brand and its audience.
The influencer space is noisy. And the world really doesn’t need another basic Instagram account that says nothing loudly. Through research and personal style discovery, we found space in the vintage athleisure space with a nostalgic spin that only a Gen-X woman would appreciate.
Through a series of activities, we uncovered the key pillars of Tiny Bubbles: Funky, Nostalgic, & Self-Expressive. This helped us define the brand’s personality: how the brand is to look, sound, and feel. We also developed a tagline that summarizes the spirit of the Tiny Bubbles woman.
While presenting our exploration of three stylescapes that capture various directions the brand could go visually, Marcella had an epiphany. “I HATE PINK.” We had set out under the assumption that she wanted pink- she thought she wanted pink. Ultimately we decided upon a direction that captured the road trip, nostalgic vibe that appealed to her own aesthetic and that of her audience.
FIRST ROUND OF STYLESCAPES
Stylescape 1: Sunset Chaser
Stylescape 2: Surf & Sand
Stylescape 3: Shake Your Groove Thing
FINAL STYLESCAPE
Final Stylescape: Surf & Sand
We wanted each logo option to lean into three core brand motifs: nostalgia, funk, and beach. All of the options presented would work for the brand, it just depended on which area Marcella wanted to be the primary focus. In the end, she couldn’t stop coming back to the funky, Jackie Brown-inspired wordmark.
Logo Sketches
Logo Option 1
Logo Option 2
Logo Option 3
FINAL LOGO SYSTEM
LOGO SYSTEM IN-USE
We knew Marcella would be handing off a lot of design work to vendors for merchandise design and photography. We also wanted her to feel fully equipped to get the brand up and running on her own, so we developed an in-depth style guide that lays out exactly how to present the brand- from voice and messaging, to logo usage and photography style.
“I’m literally tearing up reading the style guide. I had no idea how this would move my soul and I’m only on page seven. Gold Sheep has such a gift. Thank you!”
Marcella Fredericks – Owner
From our strategy work we realized that Tiny Bubbles had big plans for social media. In order to ensure brand consistency and promote memorability, we designed custom graphic templates for YouTube, Instagram, and Pinterest to help the brand stand out from overused marketplace designs.
YOUTUBE BANNER
YOUTUBE THUMBNAIL TEMPLATE
INSTAGRAM QUOTE TEMPLATE
PINTEREST TEMPLATE
With a massive content plan ahead of Tiny Bubbles, we sketched out various wireframes to fit the needs of the brand as it is now, with blogging and thought pieces, and in the future, with style consultation services and products.
Showit was ultimately decided upon for the website platform to allow our client customized design freedom without coding. Since the majority of the content for the site was still in the works when we designed the site, we created an easy-to-update template that will grow with the brand.
READY TO JAM WITH US?
