Our Must-Read Business Books for Designing a Stand-Out Brand
There are a lot of business books out there, and about a bazillion must-read business books lists telling you the top 50 business books of the year. Who has time for that? So we’
10 Things to Do When Business Is Slow
When business is slow, that doesn’t mean you should slow down. Now is the perfect opportunity to work on all those things you’ve been meaning to get to to improve your brand. H
How to Raise Prices With a Value-Based Approach
The whole topic on pricing and how to raise prices is confusing. Should it be on a schedule? When you've got more business than you can handle? There's a far better approach, one f
6 Mistakes Business Owners Make with Their StoryBrand Brandscript
So you’ve read Building a StoryBrand. Maybe you’ve even taken the online course. Now it’s time to create your StoryBrand Brandscript and get your brand’s messaging out into
5 Ways Introverted Business Owners Can Protect Their Energy
All you introverted business owners out there- this one goes out to you. You know- the ones living in an extroverted world. The ones told you need to be more extroverted if you eve
The Reluctant Marketers’ Guide to Building Brand Awareness
You're either a marketing enthusiast, with a strong Instagram GIF game and a love for posting, or your a reluctant marketer who'd rather die than promote. But building brand awaren
The Real Reason You Aren’t Blogging: Creating a Blog Plan You Can Stick To
Stop saying you’re not good at blogging! Stop saying you have nothing to blog about! Stop saying you aren’t a good writer! Every business should be blogging. It’s the best wa
This is How to Sell Without Being Sleazy: Brand Strategy & The Core Human Needs
If you’re a sensitive seller, and not the used-car salesman type, you probably have some hangups around the sales process. You might rarely promote your product or service- meani
How to Scale a Small Business: 3 Things That Held Us Back (And What We Did About It)
There's no manual on how to scale a small business. But we found that there were three things holding us back. Here's how we fixed them and how you can too.
Increase Brand Awareness & Skyrocket Revenue: 3 Things Every Small Business Needs
All small businesses want to increase brand awareness. But small business owners have a lot on their plate. And with that comes a lot of confusion over how to best build a brand in
5 Quick and Easy Ways to Prove Your Worth as a Creative Business Owner by Being More Like Dumbledore
Part three in the StoryBrand Framework is to always be the guide. You are the most powerful character in the story! But how do you show how skillful and trustworthy you are withou
What Legally Blonde Can Teach You About Marketing Your Creative Business
Part two in the StoryBrand Framework is the problem. You are in the business of solving your clients problems. But here’s where so many creative business owners get stuck.
