THE GOLD SHEEP BRAND DESIGN PROCESS

Our approach to brand design is pretty simple- it needs to tell a story, it needs to connect with your fans, and it needs to radically differentiate you from your competition.

FoulPlay Games Brand Design Sqr

PHASE 1: BRAND STRATEGY

Brand strategy sounds super complex, but it isn’t. We’ll workshop your brand’s personality, research your target demographic and key competitors, and bring our insights together into a plan of action that will radically differentiate you from the competition and create brand moments your fans will gobble up.

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Gold Sheep Design Website Copywriting For Musicians

PHASE 2: MESSAGING

Now that we know who you are and who your brand is for, let’s start talking to them. What story should your brand identity tell? What kind of copy will you write on your website and social channels? What’s your tagline? We’ll explore the voice of your brand so it aligns with all visual assets for the ultimate experience for your fans.

PHASE 3: STYLESCAPES

Whew! Now that all that strategy is out of the way, let’s bring your visuals to life. We provide three stylescape options to explore various directions your brand identity may take so the team knows the exact look and feel for all visual assets moving forward.

Foulplay Games Stylescape Over the Hills and Far Away Stylescape
Foulplay Games Stylescape Neon Medusa Stylescape
Foulplay Games Stylescape Desert of the Real Stylescape
Eva Ocean Musician Branding Logo Motorcycle Helmet

PHASE 4: IDENTITY DESIGN

With your visual direction in place, we design a complete logo suite for various use cases, making sure you have the marks you need for every brand touchpoint to make your brand immediately recognizable. Think of it as the battleflag of your brand- what your fans will wear far and wide to show their loyalty.

PHASE 5: THE STYLE GUIDE

We set you off in style with your brand style guide- perfect if your licensing a brand or in charge of your own. Think of it as your brand bible with all the rules of the road for implementing your brand identity across all touchpoints, from how to use your assets in web and merchandise applications to showcasing your brand in retail environments.

Designing Dixie Branding Materials

PHASE 5: MARKETING & MERCHANDISE

We aren’t going to leave you hanging! Once your identity system is in place we’re here to support you for the long haul. Social media templates, animated assets, print goods- give your fans a reason to hit the follow button and join in the fun with custom marketing materials and merchandise with your brand’s goals, vision, and values in mind.

BRAND DESIGN CASE STUDIES

READY TO JAM WITH US?

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Design is Our Business.
Pop Culture is Our Happy Place.

Gold Sheep is a creative studio based in Southern California specializing in brand design, digital illustration, and custom letterforms that tell stories, grow fandoms, and celebrate music, mystery, and the magic of pop culture.